If you ask most people where Applied Behavior Analysis (ABA) began, they’ll point to Baer, Wolf, and Risley’s 1968 article—the one that defined the field’s seven core dimensions. But here’s the twist: ABA didn’t start there. The real story is more complex, more fascinating, and—like all good stories—it challenges what we think we know.

Storytelling isn’t just an art; it’s a science of behavior change. A well-told story functions like a structured sequence of verbal behavior, carefully shaping the listener’s understanding, beliefs, and actions. In behavior analysis, storytelling does more than entertain—it educates, persuades, and transforms. It helps us make sense of history, recognize the patterns that led to major breakthroughs, and understand why the field evolved the way it did.

So, what’s the real story of ABA’s origins? To get there, we need to go beyond Baer, Wolf, and Risley and look at the pioneering work that came before them—the research programs, the key figures, and the...

Kent Johnson, PhD: The Founding of Morningside Academy

Dr. Kent Johnson is a renowned educator and researcher in the field of education, particularly known for his work in instructional design, applied behavior analysis (ABA), and precision teaching. As the founder and executive director of Morningside Academy, Dr. Johnson has dedicated his career to developing and refining effective instructional methods that help students who have struggled in traditional educational settings. His expertise and contributions have shaped The Morningside Model of Generative Instruction, a scientifically driven framework that has impacted countless students and educators across North America. Morningside Academy continually refines its teaching methods based on empirical evidence. Through ongoing assessments and research partnerships, the school ensures that its instructional practices remain at the cutting edge of educational science. This commitment to evidence-based instruction is a key reason why M...

Introduction to Kent Johnson, PhD

Kent Johnson, PhD, has dedicated his life to transforming education through his innovative approach to learning known as The Morningside Model of Generative Instruction. As the Founder and Executive Director of Morningside Academy in Seattle, Washington, Kent Johnson, PhD, has fundamentally reshaped how struggling students can become agile, independent learners. His visionary methods, initially developed from his childhood curiosity about learning, have become central not only to the Academy’s ongoing success but also to behavioral science education. This article explores Kent Johnson, PhD's inspiring journey and his impactful contributions, giving you a peek into the profound new course on The Behavior Academy's called "The Morningside Model of Generative Instruction" empowering educators worldwide

Early Life and Inspiration

Kent Johnson, PhD, discovered his passion for teaching early, driven by his curiosity about how learning occurs, particularly...

As a Board Certified Behavior Analyst (BCBA®) with over 12 years of experience, I have had the privilege of creating over 200 hours of online video content with some of the best behavior analysts in the world, including Patrick C. Friman, Susan M. Schnieder, Steven C. Hayes, Susan G. Friedman, Gregory P. Hanley, and many more. This article aims to provide comprehensive information about BCBA® CEUs (Continuing Education Units), including how to earn them, the topics covered, and the renewal process.

BCBA CEUs Online Courses

The Behavior Academy was founded in 2019 by Ryan O’Donnell, MS, BCBA® a behavior analyst and videographer who goes on-location to bring high-quality continuing education and entertainment to human service professionals. The Behavior Academy has over 100 hours of BCBA® online CUEs that often are referred to as “refreshing” and “enlightening” given the care for quality of content. Just see the inaugural film, This Way of Thinking starring Patrick C. Friman of Boys To...